Privacy Policy

Your privacy matters to us. This policy explains what data we collect, how we use it, and your rights under UK data protection law.

1. Who We Are

Guru Global Ltd (trading as GuruPlates) is the data controller for the personal data you provide. Our registered office is in the United Kingdom.

2. What We Collect

We collect information you provide directly, such as your name, email address, postal address, phone number, and vehicle documentation (for road-legal plate verification). We also collect technical data automatically, including your IP address, browser type, and device information, via cookies and analytics tools.

3. How We Use Your Data

To process and fulfil your orders, including delivery and proof verification.
To communicate with you about your order, account, or support requests.
To improve our website, products, and services.
To comply with legal obligations, including DVLA supplier record-keeping requirements.
To send marketing communications, only where you have opted in.

4. Legal Basis for Processing

We process your data on the basis of contract (to fulfil your order), legal obligation (DVLA compliance), legitimate interests (fraud prevention and service improvement), and consent (marketing emails).

5. Data Sharing

We do not sell your personal data. We share data only with trusted service providers necessary to operate our business, such as payment processors (Stripe), delivery couriers, and our email service. All processors are bound by strict confidentiality and data protection obligations.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, and DVLA reporting requirements. Order records are typically retained for 6 years.

7. Your Rights

Under UK GDPR, you have the right to access, correct, erase, restrict, or object to the processing of your personal data. You also have the right to data portability and to withdraw consent at any time. To exercise your rights, email us at support@guruplates.com.

8. Cookies

Our website uses cookies and similar technologies to improve your browsing experience, analyse traffic, and remember your basket. You can manage cookie preferences through your browser settings.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or alteration. Payment information is handled securely by Stripe and is never stored on our servers.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at support@guruplates.com or via our contact form.