1. Who We Are
Guru Global Ltd (trading as GuruPlates) is the data controller for the personal data you provide. Our registered office is in the United Kingdom.
Your privacy matters to us. This policy explains what data we collect, how we use it, and your rights under UK data protection law.
Guru Global Ltd (trading as GuruPlates) is the data controller for the personal data you provide. Our registered office is in the United Kingdom.
We collect information you provide directly, such as your name, email address, postal address, phone number, and vehicle documentation (for road-legal plate verification). We also collect technical data automatically, including your IP address, browser type, and device information, via cookies and analytics tools.
We process your data on the basis of contract (to fulfil your order), legal obligation (DVLA compliance), legitimate interests (fraud prevention and service improvement), and consent (marketing emails).
We do not sell your personal data. We share data only with trusted service providers necessary to operate our business, such as payment processors (Stripe), delivery couriers, and our email service. All processors are bound by strict confidentiality and data protection obligations.
We retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, and DVLA reporting requirements. Order records are typically retained for 6 years.
Under UK GDPR, you have the right to access, correct, erase, restrict, or object to the processing of your personal data. You also have the right to data portability and to withdraw consent at any time. To exercise your rights, email us at support@guruplates.com.
Our website uses cookies and similar technologies to improve your browsing experience, analyse traffic, and remember your basket. You can manage cookie preferences through your browser settings.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or alteration. Payment information is handled securely by Stripe and is never stored on our servers.
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.
If you have any questions about this privacy policy or how we handle your data, please contact us at support@guruplates.com or via our contact form.